Nissanhelp.com Forums

Nissanhelp.com Forums (https://x.nissanhelp.com/forums/)
-   Multimedia (https://x.nissanhelp.com/forums/multimedia/)
-   -   Video Nissan lengthens Super Bowl commercial to 90 seconds, teases "With Dad" spot with release of brief clip (https://x.nissanhelp.com/forums/multimedia/27168-nissan-lengthens-super-bowl-commercial-90-seconds-teases-dad-spot-release-brief-clip.html)

NissanTech 01-29-2015 08:17 PM

Nissan lengthens Super Bowl commercial to 90 seconds, teases "With Dad" spot with release of brief clip
 

NASHVILLE, Tenn. – Nissan, which has been teasing its Super Bowl plans through a one-of-a-kind social media campaign using YouTube "content creator" videos and the hashtag #withdad, is giving the first hint of its in-game commercial by releasing a short preview of the spot today.

Nissan previously announced it would feature a 60-second spot in the Super Bowl. The company has increased its stake in the game to a 90-second ad, which it says will tell a unique family story while maintaining a strong Nissan brand connection.

Nissan released the first 10 seconds of its commercial, which depicts a couple having a baby and images of the dad working as a race car driver mixed to a soundtrack of Harry Chapin's iconic song, "Cat's In the Cradle."

"We can't wait to share this emotional story with the Super Bowl audience and we hope seeing the first few seconds will whet America's appetite to watch the spot during the game," said Fred Diaz, senior vice president, Nissan Sales & Marketing and Operations U.S., Nissan North America. "We think we've captured and told a touching story about a family's struggles with work-life balance in our 90 seconds during the game. But what we really want is to start a conversation about family that lasts well beyond the game."

While many advertisers release their commercials on YouTube in the weeks before the game, Nissan is keeping its full ad quiet until its debut during Super Bowl XLIX on Sunday, Feb. 1.

Nissan is encouraging those interested in learning more to go to www.withdad.com or Nissan Cars, Trucks, Crossovers, & SUVs | Nissan USA to view its #withdad YouTube videos and share stories about their families. The teaser video is available to media at Nissan's online newsroom www.NissanNews.com.

"The teaser gives a hint at an emotional story set to the beat of a very emotional and iconic piece of music," said Diaz. "You'll also see two surprise products that will make cameo appearances in the full story on Sunday."


GeorgeKlein 02-08-2021 02:50 AM

Hmm, today's Superbowl commercials do not come close to the marvel of this masterpiece from a few years ago.


All times are GMT -8. The time now is 02:10 PM.

Powered by vBulletin® Version 3.8.11
Copyright ©2000 - 2024, vBulletin Solutions Inc.
Search Engine Optimisation provided by DragonByte SEO v2.0.42 (Pro) - vBulletin Mods & Addons Copyright © 2024 DragonByte Technologies Ltd.