Login  |  Register
Nissanhelp.com - All About Nissan
Do-It-Yourself Maintenance Owners Manuals Recalls/Campaigns Service Bulletins Service Manuals Nissan OBDII Codes Glossary & Acronyms More...
Member's Ride Photos Stock Photo Gallery
Classifieds - For Sale Classifieds - Wanted To Buy Classifieds - Mechanic Wanted Classifieds - Auto Services Search Auto Parts
Register FAQ Social Groups Mark Forums Read
Nissan expands popular "Midnight Edition" package to six core models Forums > > Nissan expands popular "Midnight Edition" package to six core models Nissan expands popular "Midnight Edition" package to six core models
Forgot Password? Join Us!


Nissan News Latest Nissan News

Reply
 
Thread Tools Display Modes
  #1  
Old 02-09-2017, 12:49 PM
NissanTech's Avatar
NissanTech NissanTech is offline
Super Moderator
2004 Xterra
 
Join Date: Jun 2005
Location: California
Age: 47
Posts: 12,168
Thanks: 473
Thanked 589 Times in 528 Posts
Default Nissan expands popular "Midnight Edition" package to six core models

Nissan expands popular "Midnight Edition" package to six core models – Sentra, Altima, Maxima, Rogue, Murano and Pathfinder
  • New Midnight Edition equipment package adds visual excitement and optimized pricing with black aluminum-alloy wheels and black exterior accents
  • Once only offered on Maxima SR, Midnight Edition package now available on three sedans and three crossovers, along with expanded choice of exterior colors
  • Mid-model year Midnight Edition launch projected to continue sales momentum – Nissan ranked as fastest growing brand in the U.S. in 2016
  • Midnight Edition models available now at Nissan dealers nationwide

CHICAGO – Nissan today announced it is expanding its Midnight Edition equipment package, previously available only on the Maxima SR, to five additional models – each among the brand’s best-selling nameplates. Designed to add visual excitement, the new Midnight Editions of Sentra, Altima, Maxima, Rogue, Murano and Pathfinder share unique content – including black wheels, black spoiler, black mirror caps and available special floor mats –with additional equipment added by model.


“The idea of expanding the availability of the Midnight Edition package was driven by customers who loved the blackout treatment on Maxima SR and asked for it to be available on other popular Nissan vehicles,” said Christian Meunier, senior vice president, Nissan Sales & Marketing and Operations, Nissan North America, Inc.; chairman, Nissan Canada. “The six models offering Midnight Edition packages account for more than 75 percent of our U.S. sales, so we think they will find a receptive audience.”

The original Midnight Edition package was offered on the 2016 Maxima SR and now accounts for 85 percent of Maxima SR sales. While first offered exclusively with black exterior paint, the color palette for Midnight Editions now includes a choice of black, white, gray and red colors for all six models.

All Midnight Edition models are offered with high-optimized pricing, with the packages’ MSRPs1 offering discounts up to $1,300 on select models (versus similar equipment priced separately).

“We’re creating a clear visual identity package across key models in the Nissan lineup,” said Meunier. “The high-optimized MSRPs for the Midnight Editions will be hard for buyers to pass up.”

__________________
Need A Repair Shop?
Find local automotive repair shops in your area.
AutoCodes.com Shops
Reply With Quote
Reply

Bookmarks

Tags
core, edition, expands, midnight, midnight edition, models, nissan, package, popular

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off



All times are GMT -8. The time now is 07:06 AM.

Powered by vBulletin® Version 3.8.11
Copyright ©2000 - 2018, vBulletin Solutions Inc.
Search Engine Optimisation provided by DragonByte SEO v2.0.42 (Pro) - vBulletin Mods & Addons Copyright © 2018 DragonByte Technologies Ltd.